To learn more about this campaign click here and view the Case Study behind this creative solution.
Thursday, May 26, 2011
Big & Bold
Sometimes advertising is as simple as changing the appearance of an object that you see every day. It's all about the medium. CoverGirl and Saatchi & Saatchi teamed up to promote CoverGirl's new Lash Blast Mascara. They decided to go in the direction of big and bold! Knowing its difficult to stand out amongst the numerous amounts of mascara brands in Canada, they drove home the message by taking a standard turnstile in a subway and painting the bars to create a larger version of the Lash Blast brush and its eyelash counterpart. This campaign created some positive buzz and helped CoverGirl's Lash Blast become the #1 mascara in Canada!
To learn more about this campaign click here and view the Case Study behind this creative solution.
To learn more about this campaign click here and view the Case Study behind this creative solution.
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Your post really helped me to understand this. It has great details and yet it is easy to understand.That's what i was looking for. I will definitely share it with others.Thanks for sharing.
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