Fresh Media

Bib's Bio

2011-11-15T06:19:00.000-08:00

Bibendum, more commonly known as the Michelin Man or simply 'Bib', is one of the world's oldest trademarks.

Bib was born when the Michelin brothers had a booth at an expo in France in 1894. One of them noticed a stack of their tires resembled the shape of a person, and hired a cartoonist to create a promotional poster of a man made of bicycle tires "drinking up road obsacles" which would be used by the company for the next fifteen years.

It wasn't until 1912 that tires changed from a beige-white complexion to the black colour we recognize today (from a carbon preservative and strengthening agent) which explains why Bib has always been white in colour.

Bib has represented Michelin in many countries around the world, even appearing in stained glass at the "Michelin House", the company's UK headquarters in London.

Picture in Picture

2011-10-31T05:19:00.001-07:00

People say a picture's worth a thousand words... well how about 2?

Ben Heine is an artist from Belgium who has taken some great photos and given them even more life through drawings. By taking a normal photo and adding these illustrations, he has brought some fantasy to reality. Not only is the concept creative but the illustrations are so inspiring that it makes you believe that your imagination can take you places that are just within reach. Possibly your own backyard!

Wave Gift Card

2011-10-11T12:18:00.000-07:00

It seems that everyone has a little bit of "Pack Rat" in them at some point in their life. Especially when you can get your hands on something cool, like a touching birthday card, or an old first place ribbon from track and field days, or what if you were get your hands on this juicy QuickSilver gift card! You would never let it go! The sleeve the card sits in when open make a massive 3-D wave that really makes your gift hang ten! Designed by industrial designer John Turner for QuickSilver- Simply Gnarly.

Big & Bold

2011-05-26T08:07:00.000-07:00

Sometimes advertising is as simple as changing the appearance of an object that you see every day. It's all about the medium. CoverGirl and Saatchi & Saatchi teamed up to promote CoverGirl's new Lash Blast Mascara. They decided to go in the direction of big and bold! Knowing its difficult to stand out amongst the numerous amounts of mascara brands in Canada, they drove home the message by taking a standard turnstile in a subway and painting the bars to create a larger version of the Lash Blast brush and its eyelash counterpart. This campaign created some positive buzz and helped CoverGirl's Lash Blast become the #1 mascara in Canada!

To learn more about this campaign click here and view the Case Study behind this creative solution.

Skittles Touch

2011-05-17T12:01:00.000-07:00

Skittles have been known to have some weird and unusual ads over the past few years. Apparently that was just the beginning, because they have now released a series of bizarre youtube ads that let you "interact" with the videos. Just do as instructed and leave your finger on the skittle for a strange and hilarious experience.

Don't worry about the smudges on your monitor, you can clean them off later!

PAC-MAN FEVER!

2011-05-10T05:31:00.000-07:00

In the 80's, there was no bigger video game than Pac-Man. And we're not just talking about sales of the game. Pac-Man was a part of the culture, and its popularity was everywhere. Especially in the grocery store.

While kids' cartoon icons and video game characters can still be found in the grocery aisles today, no character seems to have its branding on as many food products as the legendary Pac-Man (and his family) did.

In honour of this yellow, round, ghost-eating icon, here are a few Pac-Man food commercials from back-in-the-day! Our favourite might be the Pac-Man 7-Up ad with the panting Pac-Man!

The Original Six

2011-04-29T05:56:00.000-07:00

The NHL has a long and storied past, dating back to its formation in 1917. Each team has their own unique identity, some dating very far back into the league's history. Recently the league seems to be celebrating its impressive heritage, with many teams occasionally sporting alternate vintage uniforms and apparel. In terms of vintage, it's hard to get more old-skool than the original six; Montreal, New York, Chicago, Toronto, Detroit and Boston. Despite the name, these teams were technically not the first 6 teams in the league. Many of the original teams petered out in the 20's and 30's with the onset of the great depression and World War II. The 'Original Six' were the 6 teams that comprised the whole league from 1942 to 1967, at which point an additional 6 expansion teams were added.

Fans grow very strongly attached to their favourite teams and their image, so changing the team's logo can be a very touchy subject indeed. Though they've received much-needed facelifts over the years, it's easy to see that the bold, simple logos of these classic teams have stood the test of time with little need to get too flashy. Here's a look at the Original Six team logos then and now:

INVENTIONLAND

2011-04-21T07:55:00.000-07:00

Ever wonder if your surroundings have anything to do with your creativity? If you're George Davison, than you know it has everything to do with it. George is the founder of Inventionland - America's largest invention factory. Employees can definitely whistle while they work being surrounded by 15 different creative and whimsical themed sets every day. From a pirate ship to a giant robot, no one can complain that this place lacks character. Inventionland has been recognized by "Ripley's Believe It or Not!, The Remarkable... Revealed" for its inspiring workplace in a place where employees aren't just employees... they're Creationists.

www.inventionland.com

Animation Over Talking Heads

2011-04-15T08:26:00.000-07:00

You're a bank and you're selling mortgages, financial services, etc. And obviously, you're competing with all other big banks. The standard solution for your advertising might be trying to show "real" people experiencing "real" moments... in either an over-the-top emotional fashion, or trying to be funny. No matter the execution, we-- the consumers-- have seen it before.

This is why we feel the KeyBank animated commercials are so brilliant. First, they use what sounds like truly authentic people having unedited conversations as their script. Then you add really original animation that illustrates the key benefits of the spot in unique ways. Really, really unique animation.

In the end, you stop. You watch. You listen. And hopefully, you remember or you react. Sometimes looking and sounding different is what you need to be stand out in a crowded marketplace. Animation can do this so much better than talking heads at times. Case in point.

VW PLANT

2011-04-12T06:45:00.000-07:00

Like most consumers, our first experience with new cars often happens on a local car lot. We often don't give much thought to where the cars were actually put together. And any mental imagery we get of car plants are often of the assembly line type-- big robot arms with sparks and what nots.

Then we found these images of the Volkswagen plant in Germany and our mental images were gone forever. What an amazing plant! Clean. Modern. And the largest and coolest tower of cars we've ever seen.

T-SHIRT WAR!!

2011-04-05T06:11:00.000-07:00

What do you get when you mix 2 guys, 222 t-shirts, and 1 Fire Extinguisher? A T-SHIRT WAR!! They had to change their shirts 100 each, over 2 days and take 5 pictures of each shirt to make this fun stop-motion video.

HOT WHEELS SECRET RACE BATTLE

2011-03-21T12:48:00.000-07:00

Some people call it "beamvertising"... which is projecting a giant ad on the side of a building. But for this Hot Wheels 3-D projection mapping in Sydney, we just call it cool!

Mirror Mirror

2011-03-09T11:34:00.000-08:00

Creative simplicity can often be the best solution in advertising. Case in point-- this ISCA ad for their beautiful taps. By allowing the consumer to connect the dots (as opposed to filling the space with unnecessary copy), it resulted in a simple ad that certainly stood out within a cluttered magazine layout.

Keep your chin up!

2011-02-28T08:12:00.000-08:00

Being sick sucks! When you've got a cold and are feeling miserable, you need a little cheer to get you through the day. Halls has taken it upon themselves to give their customers a much-needed boost by adding messages to their throat-lozenge wrappers. With the slogan "A Pep Talk in Every Drop", each wrapper gives a pep-talk with several different messages - here are some favourites:

Buckle down and push forth! Let’s hear your battle cry. March forward! Elicit a few “wows” today. Keep your chin up. Power through! Hi-five yourself. Get back in there champ! Tough is your middle name.

Stop & Go LEGO

2011-02-18T05:50:00.000-08:00

This incredible video animated by Thomas Redigh combines a variety of stop motion animation, LEGO blocks, pixelated film effects and classic 8-Bit video games, all set to Daniel Larsson's digital techno beat that makes it an impressive visual feast you shouldn't miss!

Rugrats

2011-02-11T11:21:00.000-08:00

We all wonder what babies dream about in their sleep. Maybe perhaps these creative and imaginative scenes that Adele Enersen has composed from simple house hold items can give us some insight into this little ones mind.

Branding a nation

2011-02-07T11:05:00.000-08:00

In 1964, in what would become known as 'The Great Canadian Flag Debate', Prime Minister Lester B. Pearson proposed a new design for our nation's flag to the House of Commons.

Before the red maple leaf, Canada, being a dominion of the British Commonwealth used the familiar 'Union Jack' for a national flag, followed by 'the red ensign' containing the union jack and a crest of maple leaves.

Pearson sought to create a unique new Canadian identity, free of the union jack, though this met with much opposition from groups who wanted to retain the symbol as a sign of Canadian ties to the United Kingdom (though this very symbol had caused issues on foreign peace-keeping missions in the past!)

A committee of 15 members of parliament from different political parties was struck to weigh in on the submissions for the new flag and what the artwork should include and exclude. 3,541 submissions from the general public were received, many of which surprisingly consisted of the same elements:

• 2,136 contained maple leaves,
• 408 contained Union Jacks,
• 389 contained beavers, and
• 359 contained Fleurs-de-lys.

Even when the committee decided on the current maple leaf (a last minute submission!) there was still much debate until the House of Commons finally voted in favour of the new design. The red ensign was lowered and replaced with the new Maple leaf on February 15, 1965 - now known as our annual Flag Day.

The lengthy debates reflect the importance and emotional connection a design can have, especially when representing a nation, its people and their ideals.

Here are some of the proposed flag designs:

Snowflake Study

2011-01-31T12:53:00.000-08:00

Have you ever wondered about the saying "No two snowflakes are alike"? In an office discussion on how important your brand is to be distinctive, we wondered if someone actually studied the "Snowflake Brand" and what made it unique. We found out that we were a little late as Wilson A. Bentley did just that in the early 1800s. Bentley took pictures of snowflakes by first using a blackboard to catch the flakes and then once he had them captured, photographed them to study their infinite and extraordinary beauty. The uniqueness of each flake proved to confirm his theories on their individuality and his findings are the root of the expression that "No two snowflakes are alike".

Bentley's photographs of his study on snowflakes have been preserved by the Smithsonian. Click here to check them out!

The most awesome 450 PAGE Presentation ever.

2011-01-21T10:08:00.000-08:00

Google Docs is the free, web-based word processor used to create online spreadsheets and presentations. But a team of 3 artists decided they could have more fun with it and used it to create "The most awesome 450 PAGE Presentation ever." The 3 animators created the animation over 3 days from 3 Locations.

Click here to see, page by page, how they did it.

Art on Wheels

2011-01-17T05:47:00.000-08:00

The BMW Art Car is a tradition dating back to 1975. This exclusive collection features BMW models with an artistic spin; each car has had a professional artist create a custom paint job, and the results are truly one of a kind! Take a look at some of the most exotic paint jobs by the likes of Roy Lichtenstein, Andy Warhol and Jeff Koons, to name a few.

You'll notice one unique entry from 2009 used the car not as a canvas, but as a brush!

Move-It

2011-01-12T12:15:00.000-08:00

David Graham, an industrial designer from the UK, has come up with way to transform an ordinary cardboard box into a DIY "portable trolley". With his "Move-it" kit made completely out of cardboard, you can easily move a heavy box by attaching wheels, supports and a handle. Once difficult to transport, large and awkward boxes can now be moved without the help of a truck or car. The Move-it is 100% eco-friendly (it even uses harmless glue!) and can be recycled or reused. It's not available for purchase yet - but we hope it will be soon!

Bloody good posters

2011-01-07T12:41:00.000-08:00

These posters have a strong message using very graphic blocks of colour and clever requests of a familiar nature. The message wouldn't be as strong and memorable using photos as they are with this extremely simple solution. A classic example of less is more.

This & That

2011-01-05T09:57:00.000-08:00

There's nothing better than coffee and donuts... or peanut butter and jelly. Some things are just destined to be together! Enter Dan Beckemeyer, an illustrator and designer from Illinois. Dan has illustrated several of these pairs in a creative way - combining the two to form an ampersand. See his website for the full set of illustrations.

Zeitgeist 2010: Year in Review

2010-12-22T10:29:00.000-08:00

Every year Google releases their zeitgeist ("the spirit of the times") which lists what the world has been searching for this year. This represents an aggregation of the billions of search terms that people have typed into Google over the past year.

Through our search lens, we saw worldwide outreach to help those in need and the use of technology to expedite aid with the spread of text-to-donate. 

Take the time to watch the unique way in which we see how the world is at our finger tips!

The Inverted Jenny

2010-12-22T09:31:00.000-08:00

Sometimes in the wonderful world of printing, accidents happen. Sometimes mistakes slip through unnoticed. Like the curious incident of the Inverted Jenny in 1918.

Airmail was a new concept in America at this time, and it could get your message where it was headed much quicker than by ground delivery - but for a price. 24 cents, to be precise - (a then controversial price, compared to the 3 cents ground rate.) A special stamp was issued to accommodate this air delivery price.

The stamp depicted the model of plane that delivered this early airmail, the Curtiss JN-4 airplane - AKA "Jenny". The stamp was printed with 2 colours (resulting in a patriotic red, white and blue) and thus sheets of stamps required a second pass through the printing press. A handful of sheets (each of 100 stamps) were discovered to have been passed through the press upside-down, resulting in an upside-down airplane. These faulty stamp sheets were destroyed, except one, which somehow found its way into distribution unnoticed.

Collectors have been hunting down these elusive 100 stamps ever since. Due to the rarity of the Inverted Jenny, it has become highly sought after.

A block of 4 stamps were purchased at auction in 2005 with a price tag of $2.9 million dollars.

If only all printing errors were so valuable!

What type are you?

2010-12-10T06:29:00.000-08:00

It's apparent that typefaces reflect the character of the person using them, and that type choice, as well as the words that are typed, is a powerful conveyor of meaning. Sit down with the type therapist as he asks you four key character questions, then analyses your responses to recommend one of the 16 typefaces that best suits you.

Click here to find out what type you are.

Vintage Wings

2010-12-08T12:34:00.000-08:00

Vintage Wings of Canada is an organization dedicated to the preservation of Canada's aviation history. This group acquires, restores and flies various aircraft that have played a significant role in the history of aviation, more specifically in their relation to flight in Canada.

In this unique collection of winged relics based in Gatineau, Quebec, each aircraft has been lovingly restored to the highest standard of period authenticity to educate and inspire future generations about the cultural and historical significance of flight in Canada.

Here are some examples of the classic airplanes in their collection, or visit their website to learn more.

Kill some time for science

2010-11-30T09:52:00.000-08:00

Started about 2 years ago Foldit is a puzzle solving game with a twist. The objective of the game is to fold the protein strand as tightly as possible while adhering to real scientific principals of protein folding. The twist to the game is that your folded protein is being stored in a database of other folded proteins and being used to identify real proteins in real scientific research. Your time killing will help find a cure for such diseases as Cancer and Alzheimer's.

CareerBuilder = Funny

2010-11-25T09:58:00.000-08:00

A client recently asked us if comedy is successful in advertising. Like all things, it is when done well. This lead us to a conversation about what big brand companies use "funny" consistently well. While there are many companies that fit this description, the CareerBuilder spots are up there.

Oh It's Fresh-- Almost Too Fresh!

2010-11-23T11:02:00.000-08:00

While this packaging is old-- it apparently came out in 2007-2008-- it's new to us. And there's a part of us that wished we hadn't discovered it. We understand why this coffee shop chain wanted to showcase their commitment to freshness through their packaging. We're just not sure that milk direct from an udder is something we'd want staring back at us every time we had a cup of java. That said-- it certainly is "fresh".

Desk-to-Go

2010-11-19T12:27:00.000-08:00

Many jobs require you to travel but what if you could take your desk with you?
Tim Vinke, a Dutch designer created this workspace on wheels which comes fully equipped with power outlets, a desk lamp AND a desk & chairs just in case you meet a client on the go! Sure its a bit unorthodox but think of the money you will save on rent!

Unevolved Brands

2010-11-17T11:04:00.000-08:00

We're bombarded with thousands of logos every day - many that are easily recognizable and have become ingrained in our minds. How many logos can you recognize when they are simplified into circles? Try your hand, thanks to the folks at Unevolved Brands - answers are below, but no cheating!

Answers:

1 - Dunkin Donuts | 2 - Kellogg's | 3 - SyFy | 4 - Yahoo!

Axe Cop

2010-11-12T11:22:00.000-08:00

Axe Cop is a popular internet comic, a product of its brainchild - literally - a 5 year old boy named Malachai and his 29 year old brother Ethan Nicolle.

Ethan was playing with toys with Malachai, and took note of his younger brother's imaginative playtime narrative. Ethan began to illustrate these stories that were originally just for family, but have since evolved into an internet sensation with limitless possibilities.

These creative, absurd, hilarious and truly original stories are expertly illustrated to capture the youthful pacing and logic behind them, and are a vivid glimpse into the mind of a 5 year old - unhampered by editing and grown-up reason!

Check them out here.

www.axecop.com

Social Media Sobriety Test

2010-11-09T09:52:00.000-08:00

While we Tweeted about this recently, this sobriety software from Webroot been a topic of conversation around the office here since. Basically-- if anyone needed it! Soooo... we decided to make it an Orange Slice. It's so silly yet brilliant.

Pass the FRESHNESS Forward (maybe not!)

2010-11-02T12:07:00.000-07:00

When we first heard about the product called Cottenelle Fresh® Flushable Moist Wipes, we chuckled at their tagline of "passing freshness forward". It's a clever hook that we were obviously attracted to.

Then we saw their ad.

Really? Is that what they expect friends to do? Pass moist wipes to one another? It's such an odd concept to think that women would want to "share the freshness" with their friends.

But then we saw Cottenelle's other full length ad which starts off so bad... then becomes so over-the-top good... we weren't sure what to think.

Watch the first 30-second spot, then watch the longer online video for "When Getting Fresh Goes Wrong." You'll see what we mean.

We also believe the line of "I'll show you confidently clean" is going to stick with us for awhile.

Impressive Handiwork

2010-10-29T06:00:00.000-07:00

Guido Daniele is an artist from Milan who has been painting and expressing his artistic abilities since 1968. His most creative and imaginative artwork was a series of paintings done on actual hands. His ability to create realistic shadows and blend colour cause you to do a double take when you first see these masterpieces.

Stop Motion Human Pac-Man Game

2010-10-27T05:46:00.000-07:00

As this video of a human Pac-Man game was shared around the Fresh Media office, Sean put it best when he said, "Good GRIEF that would have taken way too long to do....!". But for the French-Swiss artist Guillaume Reymond who created this, it apparently only took them just 4 hours to complete this amazing video.

Jim's Pancakes

2010-10-26T05:53:00.000-07:00

When you think of extravagant, cutting-edge cooking, pancakes are probably the farthest thing from your mind. Not anymore! Meet Jim, the master chef behind Jim's Pancakes. Jim's pancake creations for his three-year old are nothing short of amazing - even though he's "just trying to make some cool pancakes for my daughter". Consider us inspired!

Expo 67

2010-10-25T12:35:00.000-07:00

Expo 67 was a 'Category 1' World's Fair held for 7 months in Montreal, Quebec in 1967.

This event highlighted the products and achievements of various nations in attendance and coincided with Canada's centennial year. It was considered to be the most successful World's Fair of the 20th century, setting attendance records for both visitors and national participants.

The event suffered a rocky start; A computer analysis indicated it would be impossible to have everything completed to open on time, and for this and other political reasons, many organizing committee officials resigned before the event.

The computer analysis would prove to be false, however, and the grounds were constructed and ready for opening day. Prime Minister Lester B. Pearson was in attendance for the opening ceremonies, and later Ed Sullivan would broadcast his program live from the expo grounds; two interconnected islands on the St. Lawrence River.

The event grounds have since been converted into a municipal park, and a handful of the event structures still remain in use, like the Biosphére, La Ronde amusement park and the 'Habitat 67' residences.

Many Canadians of the era consider the expo to be one of the country's finest cultural achievements, and Canadian historian Pierre Berton would later remark that the secret of the event's success was the cooperation between Canada's French and English speaking communities.

Dancing Machines

2010-10-15T12:18:00.000-07:00

OK GO is an American Rock Band that first become renowned for their 2007 music video that features the band dancing to their song "Here It Goes Again" through the creative use of treadmills. This video launch through YouTube has already entertained over 52 million viewers and even won a Grammy award for the "Best Short-Form Music Video".

With their latest album release, OK GO wanted to once again use machines to dance along with their new song, “This Too Shall Pass”. With their signature style of an apparent one shot video sequence, the band members become integral parts of a giant kinetic 'Rube Goldberg' style machine. This chain-reactionary journey travels approximately half a mile through a two story warehouse, encompassing hundreds of everyday objects that interact with each other to the beat of the music.

Because of the fascinating and complicated nature of the video, OK GO wanted their fans to get behind the scenes of the making of this convoluted machine with an interactive map breaking down the inner workings of their contraption.

Check out this amazing video here and then visit the online floorplan for the inside scoop!

Crazy Carpets

2010-10-08T11:39:00.000-07:00

Las Vegas is known for neon lights, late nights and... intentionally ugly carpets? "Las Vegas Carpets", a photography exhibit by Chris Maluszynski, shows just how terrible the casino carpets are in Sin City. He, along with others, have theorized that the carpets are designed in such a manner that it encourages people to gamble. After starting at a gaming machine for hours, it's nice to rest your eyes and look away once in a while. With the gaudy colours and patterns, looking at the carpet certainly won't give your eyes a break.

Hunter S. Thompson summed up the theory perfectly - "You’re in a prison of sensory impressions. I was trying to rest my eyes, and I looked at the carpet and thought, I can’t do it there, either,”

Chris Maluszynski is now photographing motel bedspreads - something to look forward to!

Will You Shoot The Bear?

2010-10-07T09:56:00.000-07:00

YouTube interactive marketing has reached a new level. So-- will you shoot or not shoot the Bear? After you watch the video, quickly cast your vote. Please note that some of the language is NSFW if you're sensitive to those sorts of things.

Stubby Nation

2010-09-30T11:26:00.000-07:00

The Stubby beer bottle is a now mostly forgotten little piece of Canadiana. In its heyday, the Stubby enjoyed exclusive use by the Dominion Brewers Association (Now called the Brewers Association of Canada) as a new national standard size for 1961 which replaced the awkward and inconvenient sized bottles prevalent in the 50's. The beer industry was booming in Canada during the 60's and 70's, when there was little competition from the United States and no competition from other provinces; at that time under Canadian law beer could only be sold in the province in which it was produced.

The onset of the 1980's saw a decline in beer sales; thus a new marketing plan was needed to spark some new interest among consumers. Perhaps a different shape would sell more beer? Yup. Carling O'Keefe, a large brewing company of the era began selling American 'Miller' brand beer in long neck bottles which were already popular in the US market at the time. Other Canadian breweries followed suit, and thus the stubby bottle was forced into retirement in 1984.

Cheers to you, Stubby - the All-Canadian original.

Record Timing

2010-09-28T11:16:00.000-07:00

Pavel Sidorenko is a designer that always strives for playful and interesting.
While everyone else sees a useless item, he sees potential for something creative. Here is a series of his work that incorporates an old vinyl record and a clock to create an amazing work of art.

Genuine Sandwich Artists?

2010-09-28T11:02:00.000-07:00

Funky Lunch is the name of an upcoming photo book displaying some of the most creative and unusual sandwiches ever created. The sandwiches include likenesses of popular children's characters and icons. The folks at Funky Lunch said their goal to was to encourage kids to eat a variety of healthy items each day at lunch by offering this exciting alternative to the traditional peanut butter and jelly or ham sandwich. The book is due to be published in mid-2010.

To see more tasty examples and ideas to try at home, click here.

Pantone... not just for print!

2010-09-27T13:02:00.000-07:00

Pantone, an American company based out of New Jersey, is well-known for The Pantone Colour Matching System (PMS). This system allows designers, suppliers and manufacturers in different locations to make sure colours match without direct contact with one another. In recent years, it has become increasingly trendy (and useful!) to use Pantone swatches as reference guides for everything from paint to home decor.

One of the most surprising uses is having Pantone coordinate weddings. The Dessy Group lets you select a colour swatch, and supplies perfectly matched bridesmaid dresses, shoes and handbags! Order swatches to share with vendors, create an "inspiration" board, or just have fun exploring the possible colour combinations!

Not your standard stock.

2010-08-05T11:35:00.000-07:00

Brooklyn Fare, a new grocery store in New York (Brooklyn, to be exact) has created a buzz both in the design world and with everyday shoppers thanks to its clever, tongue-in-cheek branding. Created and imagined by Mucca Design, the Brooklyn Fare brand and advertising is typography based and relies on bold, friendly text to convey its message. They did more than create just a logo - they created an entire shopping experience, as everything in the store is branded... from the paper bags and takeout containers to the window graphics and aprons.

This approach is quickly setting them apart from the big grocery chains, and other smaller stores in the area. Having a memorable brand, such as Brooklyn Fare, is invaluable. Make sure to swing by and check them out the next time you're in the neighborhood! (By the way, it's a medium... not a grande.)

Magic?

2010-08-04T12:19:00.000-07:00

Have you ever wished you could control the things around you with magic? Now you can, with your very own magic wand.

The Kymera Magic Wand is a universal remote that works with almost any device that can be remote controlled. It has the ability to learn up to 13 infra-red remote control codes from your existing push-button remote. All you have to do is master the magical gestures, and with a flick of the wrist, you will be controlling your TV like Harry Potter.

www.thewandcompany.com

Can your Etch A Sketch do this?

2010-08-02T12:08:00.000-07:00

The etch-a-sketch is a world-famous drawing toy that's been around since 1960. Since that time, few have been able to make this simple etching device reach its full potential quite like George Vlosich III, Etch A Sketch artist.

Since his first sketch of the US Capital at the age of 10, George has made the painstaking process of etching celebrities, sports icons, musicians and politicians seem easy.

George's masterful turns and tweaks of the dial have provided one of a kind pieces of artwork which have garnered him widespread recognition for his talents.

Check out his eye-popping artwork at www.gvetchedintime.com.

Weenie Wheels

2010-07-22T12:58:00.000-07:00

What could possibly be a more graceful and elegant union than that of the automotive and smoked meat industries?

Perhaps Carl Mayer, Oscar's nephew asked himself that very question with the construction of the very first wienermobile in 1936 as a promotional vehicle for the company.

Save for an understandable break during World War II, the wienermobile has been on the road since its creation and has received a number of face-lifts over the years.

In 2004, Oscar Mayer announced a contest which would allow entrants to win a chance to use the wienermobile for the day. A month later the contest had generated over 15,000 entries.

Currently, lucky winners (known as hotdoggers) must be college graduates and are given the job for a year, during which they are free to cruise about the countryside to give away wienermobile whistles.

There are currently 7 wienermobiles in the fleet, each measuring in at 27 feet long and 11 feet high! Hot-dog!

If you'd like to learn more about the hotdoggers' cross country crusade, visit the hotdogger blog. http://hotdoggerblog.com

Crayon Physics

2010-07-20T12:14:00.000-07:00

This intuitive and unique game is simple in concept but highly addictive! Your cursor becomes a crayon and all you've got to do is draw the necessary lines, shapes, ramps and weights to find a way to get the red ball to the goal. Watch the video to see how it's done or download a free demo at http://www.crayonphysics.com/. It takes just minutes to learn but may take a bit longer to master!

Crayon Physics Deluxe from Petri Purho on Vimeo.

A Creative Mind for Architecture

2010-07-15T11:03:00.000-07:00

The Cleveland Clinic Lou Ruvo Centre for Brain Health helps to prevent symptoms of many common brain diseases. While they work to help on the inside of things, Frank Gehry, a prize-winning architect works on the outside. He designed their center to reflect what its purpose is. Using twists and turns, this whimsical building has a left and right brain you might say. On one side it looks like your typical building and on the other side you have this creative piece of art. The building represents the human brain and its two parts, the left being the more logical of the two and the right being the artistically creative part.

Instructables

2010-07-12T08:32:00.000-07:00

Ever wondered how to make your very own electricty-producing wind turbine? Always wanted to build an authentic Optimus Prime costume? Searching for the perfect recipe for one-ingredient homemade icecream? Look no further than "Instructables" - the ultimate DIY community. Members post tutorials (including detailed instructions, photos and videos) for everything from cake decorating to motorcycle repair. Not only is Instructables incredibly useful, it's guaranteed to keep you entertained and inspired. Pie in a jar, anyone?

Some of the Fresh Family picked their favourites... can you guess who each of these belongs to?

- How to build your own jet engine

- How to make a three-tiered garden fountain

- How to pull off a "cupping" prank

- How to construct a string pendant lamp

- How to build a Nintendo arcade

- How to create a Space Invader belt out of Lego

Web Site Story

2010-07-07T10:16:00.000-07:00

This West Side Story parody will strike a familiar chord with pretty much anyone who's used the internet in the past 10 years.

Google Maps, Facebook, Twitter, eHarmony, blogging... this well-produced musical video displays just how much our culture has changed since the 50's and 60's, and how much the internet now plays a huge role in the how we spend our time and interact with others, all set to the tounge-in-cheek beat of classic musical composition.

The Chalkbot

2010-06-30T04:53:00.000-07:00

Nike and LIVESTRONG have produced an innovative campaign to spread messages of hope for cancer patients, survivors and their loved ones.

The 'Chalkbot', is a machine towed by a pickup truck that is capable of transferring written messages to pavement in a wide variety of styles. This machine was developed by a group of engineers, programmers and friends, and was used to write inspiring messages on the roadways during the Tour De France.

Take a look at the full story in this video.

Remembering Robby

2010-06-18T05:48:00.000-07:00

It's important for any successful society to honour the robots that star in their 50's science fiction films. That's why Robby the Robot was inducted into the Robot Hall of Fame in 2004.

This robot is significant because it is the very embodiment of the classic, ridiculous looking sci-fi robot we've all come to know and love.

Today Robby enjoys a cult phenomenon status. He graced the silver screen in several films, but his most notable appearance was at the very start of his career way back in 1956 with MGM's 'Forbidden Planet.' He was a fan favourite, but expensive prop; he came with a $125,000 price tag (no small potatoes in '56!,) and was the first and only movie prop in history to receive 'star billing' with the other actors in the film.

Games and toys in his image have spawned from his appearance in that Oscar Nominated film, which has solidified its place in the annals of cheesy science fiction history.

Well done, Robby!

No More Grizzlies

2010-06-10T12:18:00.000-07:00

Are you confused by these ads? Do they seem a bit harsh to you? These ads clearly have a vendetta against Grizzly Bears. But Why? These ads leave you asking questions and wanting to know more because the only call to action is www.nomoregrizzlies.com. But maybe that is a good thing. Visit the website to view the entire campaign and find out what the real message is.

Fancy Pants

2010-06-02T12:39:00.001-07:00

Increase your kids cool factor when they have to go!

Just when you thought you knew all that you could about diapers - there's something new. Why stick with basic white when you can add some style to your moves with a denim jean print diaper for your little tyke? The global brand of Huggies has recently launched their new Blue Jeans diaper in the US, just in time for fashion conscious moms to pick up on this trend for summer. Their clever marketing and ad campaigns, have made it a success in over 20 countries since 2007, and this most recent addition to North America is sure to add to their bank accounts.

A Dairy Good Video

2010-05-14T12:45:00.000-07:00

Check out this fun, informative video all about the milk that's made and consumed here in Canada. A simple, vibrant and whimsical animation style brings this info spot to life, topped off with a drop of humour.

Life Imitating Art

2010-04-29T13:58:00.000-07:00

Alexa Meade is an artist from Washington D.C. who takes the people around her and puts them in a painting. The difference between her and other artists is she paints the actual people instead of using a canvas. By blurring the lines between certain highlights and shadows on a person she has given the effect that you are viewing a painting. If you look carefully you may see a hint of a real person in there somewhere. Alexa has no problem bringing life into her art.

To view more of her work click here.

Carving a Niche

2010-04-27T14:53:00.000-07:00

Lisa Brawn is a self-taught Canadian artist who specializes in the forgotten art of the woodcut. Her creations don't make their way to prints but instead she paints the woodcut blocks themselves. Below is just a small sample of some of the beautiful portraiture this ambitious artist has carved over the years. A more extensive gallery of her work is available here.

Plastic House?

2010-04-21T16:39:00.000-07:00

No, this is not a house fit for Barbie and Ken, its one you could live in yourself! Currently, new eco-friendly homes are being created out of industrial and household wastes known as Thermo Poly Rock.

The company Affresol LTD., full of both innovation and economic creativity, is behind this style of engineering. To date, the company has recycled 18 tons of waste plastic in making modular portable buildings.

Who would of thought that one day a simple household material such as plastic could be transformed into a place you can call home?

Urban Green Spaces

2010-04-13T10:47:00.000-07:00

Green space and parks are rapidly dwindling in large cities, where undeveloped land is a hot commodity. A few cities throughout North America and Europe are making a stand and creating parks high above the busy streets - parks that don't require valuable real-estate.

Last year New York opened the first section of The High Line (photos below), a 1.45-mile-long elevated park built on an abandoned freight line. Paris has also built an elevated park, the Promenade Plantée, which stretches 2.8-miles through the city.(St. Louis, Philadelphia, Jersey City, Chicago, and Rotterdam are currently in the planning stages for parks of their own)

With their modern architecture, art installations, and miles of greenery, these parks are definitely a breath of
fresh air!

The Return of Wiggins. Pete Wiggins.

2010-04-08T11:54:00.000-07:00

Just recently, we did an Orange Slice on Pete Wiggins. Well-- he's back in this great "Fashion Director" campaign from Macy's featuring Donald Trump. This kid is golden!

Better Barcodes

2010-04-06T11:55:00.000-07:00

Most of us don't pay much attention to the barcodes that appear on everything we buy. If you are a designer or business selling a product, the necessary barcodes can feel like a waste of space, taking away from the look and design of a package. But now they can be more than just a black and white block of lines and numbers. Vanity Barcodes take boring old barcodes and turns them into fun, yet functional, designs! Pick from a selection of pre-made designs or have one custom made.

Egypt - Where it All Begins

2010-03-31T10:36:00.000-07:00

This following video for Tourism Egypt is one of the most inspiring promotional videos that we've ever seen. Using a captivating combination of music, adventure, culture and dance, this video takes you on a journey throughout the experience that is Egypt-- without even saying a word!

Each segment of this well-crafted video spot seems to gracefully transition into the next, creating an emotionally charged and exciting glimpse into the kind of experience you can expect when you reach this historic destination.

Vacation anyone?

The Art in Cigars

2010-03-25T07:23:00.000-07:00

The cigar band is a tiny piece of artistic branding history. The concept of branding a cigar was first introduced by the europeans, namely a Gustavo Bock who was said to be the first to brand his products in the early 1800's. This process was not only an important measure to increase brand loyalty and recognition, it also served as a means of preventing the sale of counterfeit cigars. These tiny paper wrappings distinguished the maker's product from their competition and with the advent of more advanced printing capabilities, became tiny collectible pieces of art.

It is said these labels were used among the upper echelon of society to prevent soiling white evening gloves while smoking cigars, and naturally, monarchs and millionaires of the time demanded their own personalized bands which are now prized collectibles. They've depicted animals, royalty and television personalities throughout the years, and remain in use today. Proof that even the smallest application of branding can be a worthwhile endeavour!

Get Out of Jail Free

2010-03-23T04:50:00.000-07:00

During the second world war it is estimated that over 200,000 allied prisoners of war were held in Germany. In a cunning effort to provide POWs with the means to escape, the British Secret Service formed a secret agreement with John Waddington Ltd, the UK manufacturer of the game Monopoly.

Games were among the acceptable items permitted to be delivered to prisoners by the Red Cross, and special versions of the game, identified by what appeared to be merely a printing error in the Free Parking space, were sent into Germany containing a miniature file, compass, real currency and an escape map of the region printed on silk. The games were too innocent to warrant a detailed inspection, and it is said these items helped a third of the 35,000 escapees find their way to freedom.

The makers and escapees were sworn to secrecy in case the games should be needed again until 2007 when the story was declassified. Waddington Limited and the remaining craftsmen were honoured in a public ceremony.

Make A Website Sing!

2010-03-18T12:43:00.000-07:00

The Code Organ makes websites play their own unique tunes. This innovative application first scans the HTML code of any site and selects all of the letters from the musical scale. Using the provided letters it determines the most used note, selects a major or minor scale, and then chooses a synthesizer and a beat!

Here's what Fresh Media sounds like:
http://www.codeorgan.com/?url=freshmedia.ca

Wiggins. Pete Wiggins.

2010-03-16T07:45:00.000-07:00

We love the commercials for Ally bank. With the message that other banks dupe you with the fine print - Ally bank won't do that - the candid-camera style approach works perfectly to capture the kids' honest reactions when the fine print is revealed.

But what we love most about these commercials is Pete Wiggins. This adorable little actor was also the star of the "Kid Wisdom" commercial by Kaiser Permanente. His performance in that commercial actually landed him a guest spot on the Ellen DeGeneres Show.

We're sure the Ally spot won't be the last we'll hear from this scene stealing actor.

Willing to get your hands dirty?

2010-03-12T06:23:00.000-08:00

Not all advertising makes it easy for the viewer - in some cases, the audience has to put in a little effort to receive the intended message. The "Dirt Poster", by New York designer Roland Reiner Tiangco is one of these pieces. The poster comes folded, covered with ink on one side. When opened, the ink must be spread over poster to reveal the message - spot-varnished text makes this possible. The "Dirt Poster" is messy, clever and an undeniably powerful piece of advertising.

Would You Like Some Creative In Your Coffee?

2010-03-09T19:05:00.000-08:00

Coffee, the drink to get you through the day. People are always on the go and coffee gives that little boost to keep them going. Here are some caffeinated beverages that will stop you in your tracks and have you appreciating coffee on a whole other level.

A hot new way to decorate your house

2010-03-04T12:03:00.000-08:00

Function and form blend together seamlessly with this modern update of an age-old and essential home fixture; the common radiator. These stainless steel focal pieces not only wow guests, they heat your home with understated style! With several designs available from Carisa there's radiator art to suit everyones taste.

Ketchup Packs With a Message

2010-03-02T06:58:00.000-08:00

The dangers of land mines is something that needs attention and awareness to help fight. Designed by PublicisMojo, ketchup packs in some restaurants in New Zealand were produced to show the effects of land mines in a truly unique manner. After opening just one pack, it would be impossible to not connect with the campaign.

On The Road With Creativity

2010-02-26T11:49:00.000-08:00

Check out how the following companies have looked into a creative alternative to promote their products while on the go. When these guys pass you by on the open road you may be taking the next exit to pick up a thing or two at the store!

PSA for PSF

2010-02-23T11:28:00.000-08:00

This public service announcement for the Pacific Salmon Foundation accomplishes three key things. One-- it is beautifully shot and actually makes you want to fish. Second-- the integration of well-positioned and well-designed animation really drives home the important facts and story points. And third-- the call-to-action directly connects with the key audience; the anglers that fish the waters. For one 30 second ad, the execution is tremendous.

Wheels & Deals

2010-02-18T11:10:00.000-08:00

The print ad has been an important means of communication for the automobile industry since its inception, and from a look at some of these samples it's clear that the style and messages of these ads have changed just as much as the cars themselves over the years. Once upon a time these adverts were jam packed with columns and columns of info, colourful hand-renderings of your favourite (now classic) cars, cheesy excuses to tie in some scantily clad ladies, and some marketing schemes that are just plain bizarre...

97 minutes of Commercials

2010-02-12T12:11:00.000-08:00

"The World's Best Commercials 2009", a film put together by the London International Awards, has had several (well-attended) showings at City Cinemas in downtown Charlottetown this month. The 97-minute long film features more than 75 of the best commercials from the past year which range from humorous and light-hearted to serious and heart-wrenching. While all of the commercials deserve a mention (they ARE the worlds best, after all), "Fantastic Journey" from Virgin Media stood out - winning gold in the cinematography category. Produced by Rogue Films (London) and directed by Sam Brown, "Fantastic Journey" is a feel-good commercial that will leave a smile on your face.

Some Outdoors Indoors

2010-02-12T12:07:00.000-08:00

If you can't get enough of the great outdoors, whether you live in a sprawling metropolis or a quaint country backroad, these unique rugs from Permafrost and CB2 are sure to capture the essence of your respective surroundings. Finally, footsteps in cement, deer prints in the snow and tire treads on the lawn can be enjoyed from the comfort of your living room, as are have been faithfully reproduced in these unique floor coverings.

You say tomato - I say pass the Ketchup

2010-02-05T05:38:00.000-08:00

In1968, when H. J. Heinz unveiled their humble ketchup packet their little pocket size product revolutionized the condiment experience for restaurants and Drive-Ins alike. As much as this little packet of tomato delight is savoured globally, it had also been a cumbersome contraption to manage without spilling or squeezing all over the place when opened. The biggest complaint by consumers has been that there was no way to dip ketchup and eat it on the go.

With their beloved consumers in mind, Heinz stepped up to the challenge and tasked their design team to create a better packet that would meet the demands of the consumers. The company even supplied the team with a used minivan to do their own road tests with the prototypes.

After hearing what people really wanted for the packet design, the company struck on a new idea that wouldn't squirt when unexpected and still be easy to open and manage for all ages.

Thus, the new larger packet shaped like the iconic bottle design with a shallow cup to allow for dipping and a peel back lid to allow for a squirtless opening was unveiled. The launch of this new packet will be tested in select fast-food restaurants and will be phased in over time into the global market where they sell upwards of 11 billion packets annually.

However, those who still hanker for the bygone era of the traditional packet will still be able to have that option for the time being. Plus, sometimes its just fun to try and squeeze out every last drop onto your fries!

Play with your Food

2010-02-05T05:18:00.000-08:00

Forget what your mother said, go ahead and play with your food!

Bento can be a simple single portion home packed meal or an elaborate arrangement featuring flowers, animals, people or characters. We're glad that some folks didn't listen to their mom's advice when they artfully prepared these Bento treats!

Pass the Butter!

2010-02-05T04:56:00.000-08:00

Is there any butter way to use butter than in butter art? The answer is yes. It works great on toast and pancakes. But if you're tired of these bland, old-fashioned butter ideas, why not carve it into some crazy shape and display it in a slightly-chilled museum? That's just what crafty butter artist Jim Victor has done, and look at the fruits of his labour! Or is it the butter of his labour?

Playing with Danger

2010-02-04T12:16:00.000-08:00

The Christmas season is over, and by this time Santa has delivered all of his toys to the children... even the dangerous ones! Yes, every year unsuspecting kiddies are injured by the hottest new toys they thought they couldn't live without.

We've highlighted a few products on the naughty list from 'listafterlist.com' that were sold and recalled by the truckload!

Snacktime Cabbage Patch Dolls - Don't be fooled by the pleasant demeanor of these cute little dolls. The doll came complete with a mechanized mouth meant for plastic snacks, but as it turns out the unstoppable jaws couldn't tell the difference between toy treats, children's fingers, or ponytails. These hungry little devils were pulled from the shelves forever and 500,000 customers were granted a full refund.

Sky Dancers - Basically a high-powered, unpredictable projectile camouflaged as a beautiful fairy princess. A few scratched corneas, mild concussions, broken ribs and facial lacerations later, 9 million of these unassuming girly missiles were pulled from the market.

Creepy Crawlers - The idea here was to bake liquid plastic in a hot metal tray, the end result being little rubbery bugs you made all by yourself! Turns out some kids somehow ended up burning themselves on the oven, but not enough apparently, as we're pretty sure this little gem is still on the market. Oh, and also the little rubbery bugs were toxic.

Fisher-Price Power Wheels Motorcycle - Kids vying for their very first motorcycle ride also got to experience their very first motorcycle crash. Turns out the accelerator pedal would always go down, but wouldn't always come back up.

Gilbert U-238 Atomic Energy Lab - This kit came complete with three slightly radioactive sources, and all the necessary tools to observe and experiment with them. Did we mention it came with radioactive sources?

Kid Brands Help the Cause

2010-01-19T06:29:00.000-08:00

Feeding the children never seemed so simple. Using these iconic brands, Kansas Food Bank created a series of clever ads to promote their cause. By using a play on words, along with well known kid friendly food items, these ads relate to even the youngest of children.

Active Life!

2010-01-19T06:23:00.000-08:00

The ACTIVE Life Movement is a non-profit organization, based in Austin Texas, focused on establishing an active American culture-- a culture where healthy lifestyles are supported, embraced and easily accessible by all.

And how do you draw attention to this national health movement? Through very creative ads like these!

Saying So Much Without Words

2010-01-19T06:18:00.000-08:00

Like other Orange Slices, you can see how strong ideas can carry the message of an ad and brand without using any words. These funny Gas-X ads by industry giant Saatchi & Saatchi continue to prove that point.

Crayola Creations

2010-01-19T05:33:00.000-08:00

In the beginning, many future artists probably used crayons for drawing pictures. But did you ever imagine that these coloring pastels could be used in another way?

Herb Williams uses thousands of crayons to create original sculptures of everyday life. If you never thought a crayon masterpiece could make it into art museums, take a look at these amazing samples!

Judged By Your Book Cover?

2010-01-19T05:27:00.000-08:00

Chances are you're familiar with the Harry Potter franchise. It is inescapable, after all. What started as a 7-book fantasy series back in 1997 has since become a multi-million dollar franchise complete with blockbuster films and merchandise.

It is a franchise directed towards children, yet many adults have been drawn to these stories of dragons and flying brooms and the like. Apparently enough adults enjoyed the franchise to warrant a reissue of all the books with less colourful, more socially acceptable 'adult' covers.

Finally grown-ups the world over can read their magical wizard stories on the bus or in the subway without suffering the judgement of fellow commuters!

Unless they look closely....

Mameshiba!

2010-01-19T05:23:00.001-08:00

Mameshiba, meaning ‘bean-dog’ in Japanese, is a series of TV ads featuring adorable animated beans with puppy faces that appear in peoples food to tell them an unsettling fact that ruins their appetite/day. The Mameshiba campaign was created by Dentsu advertising agency in Japan as a sort of self promotion. They wanted the freedom to be creative so they created a new brand that didn't advertise anything at all, not even the company.

The Mameshiba have become so popular they have grown to a family of over 25 characters and a line of merchandise that has generated more than $50 million in the past year.

VISIT THE MAMESHIBA SITE >>

Year End Ads

2009-12-21T17:26:00.000-08:00

As 2009 rolls to an end, we wanted to finish the year with a smile by sharing some ads that just make us smile. We hope you enjoy! -- The Fresh Media Family

Pass The Milk!

2009-12-21T12:55:00.000-08:00

Breakfast cereals have played an important role in the marketing world, and innumerable childhood memories throughout the years. Since the early 1900's, this crispy, puffed, crunchy and sugary sweet part of a balanced breakfast has been a fixture of western culture and staple in the diets of kids and college students worldwide.

Many faces have graced the front of the cereal box over the years. Some are memorable and become permanent fixtures in the cereal world, while others fall by the wayside. What does it take for a cereal mascot to stand the test of time? No one knows for sure, but we think it's safe to say that avoiding creepy clowns or racial stereotypes is a good start!

Here's a look at some classic cereal personalities and their short-lived competition.

20th Century Text

2009-12-21T12:50:00.000-08:00

"The Star Wars Geek" is a sight not uncommon in the years since the movie's initial release in 1977. Chances are you may have met one before, or perhaps you may be a bit of one yourself. Fans of the franchise have found many interesting ways to express their love for the seminal space opera-- but few are as time consuming as recreating the film entirely in letters, numbers and dashes... or through DOS!
 Star Wars fan or not, this is one impressive effort!

Your Coffee Is Ready

2009-12-21T12:47:00.000-08:00

When McDonald's wanted to promote their free coffee campaign, a simple printed billboard was just not enough.

A Reminder About Your Thinning Hairline

2009-12-21T12:44:00.000-08:00

Promotional products were never used quite as well as these memo pads from Pantogar revitalizer. With each memo sheet, you're reminded of the problems of hair loss as the "hair" on each memo becomes thinner and thinner. Simply ingenious.

M-I-C-K-E-Y... T-V!

2009-12-21T12:40:00.000-08:00

It's easy to admit-- both adults and kids would love to have this TV stand at home. Designed by Pacini Cappellini, this sleek wall system is not only a place for your flat-screen TV, but you can also use the mouse ears to store your favorite DVDs, books or CDs. A modern and stylish use of an iconic brand.

What's for Dinner?

2009-11-16T06:39:00.000-08:00

Many wonder why is it so important to get produce from a different part of the world when you can get the same products down the road? Here are all the facts that most people ignore when it comes to buying their groceries.

Hellmann's created this persuasive message to promote buying local over importing. The execution of this commercial brings shock value through its statistics and also hits home with the atmosphere. An extremely effective way to get this ever growing problem across to the public.

To learn more, and to do your part, visit www.EatRealEatLocal.ca.

Glenn-- Meet John. John-- Glenn Gould.

2009-11-16T06:34:00.000-08:00

Working in downtown Charlottetown, we're all familiar with the new Sir John A. MacDonald statue that was placed at the end of Victoria Row. Little did we realize how similar it was to a Glenn Gould statue sitting in front of the CBC building in Toronto. When placing photos of these two important Canadians side-by-side, we wonder just what they would be talking about!

Samsung Wants you to Experience the Unexpected

2009-11-16T06:31:00.000-08:00

Two "astonishing performances" were recently "recorded" using the Samsung Mobile. These ads are a part of Samsung's "Discover Your Every WOW Moment" campaign, where you could win a trip to the Vancouver 2010 Winter Games. By appearing to use the actual product to capture these astonishing performances, Samsung is encouraging people to become Mobile Explorers and film their own behind the scene WOW moments. By not directly coming out and saying that "this is an ad", Samsung has cleverly announced their sponsorship of the Vancouver Games, while also getting the spirit of the product's brand out virally. Seriously-- that is one hard slapshot!

Sticker Marketing

2009-11-16T06:28:00.000-08:00

How do you promote the first international table soccer tournament in Hungary? Simple. Stickers on bathroom doors!

Speak-er

2009-11-16T06:15:00.000-08:00

Why use traditional speakers for your computer or MP3 player when you can use speakers that actually "speak"?